As Digital Marketing Strategist at Bonafide, I developed search-optimized blog content that helped clients build industry authority and attract qualified traffic. I started with in-depth keyword research to identify high-opportunity topics, then refined ideas with clients and drafted detailed outlines to guide structure, messaging, and CTAs.

I collaborated closely with a copywriter to bring each outline to life, reviewing drafts to ensure clarity, accuracy, and brand alignment. Every blog post followed SEO best practices — interlinking, metadata, alt text, and thoughtful keyword placement — and included inline CTAs directing readers to relevant eBooks and lead generation assets.

This process helped clients grow organic visibility and publish content that was both valuable to readers and impactful for the business.