As Local Infusion continues to grow, our website needed to better reflect both the brand and the people we serve. I led the creative direction for a full website redesign, developing the initial concept that became the foundation for the new site.

As part of the redesign, I created a clearer, more intentional way to showcase the audiences we serve, bringing patients, physicians, employers, health systems, pharma, and payers into the core website experience and connecting each to the value we provide. Visually, I introduced a more modern, dynamic expression of the brand through richer use of our colors, a full-bleed video hero, curved and wavy elements, gradient transitions, and subtle motion. Alongside our web developer, I also improved the UX and site performance through more intuitive navigation, responsive design, and faster page load speeds.