These examples highlight original Instagram content I developed for Planned Parenthood Direct and Planned Parenthood Gulf Coast, with a primary focus on engaging Gen Z and young adults ages 18–24. The content was designed to make healthcare topics feel accessible, affirming, and easy to understand while reinforcing brand voice and supporting broader campaign goals. I handled creative concepting, graphic design (Canva and Adobe Photoshop), caption writing, and post scheduling, and used tools like Hootsuite, Later, and HeyOrca to monitor performance and optimize over time.

This approach helped increase brand visibility, grow our follower base, and drive meaningful engagement with younger audiences across Instagram.